Principal #2 Avoid Relationship Ego

You have all heard the phrase “ you can’t judge a book by it’s cover” but the truth is that is exactly what we do. Human nature causes us to make quick judgements of others as a safety mechanism to keep us away from potentially dangerous persons or situations. This type of judgement can be good in certain situations, however when it comes to networking judging others can be detrimental.

When we network we have to overcome our tendency to only look at other people as potential clients or customers. This kind of approach not only limits our ability to build genuine relationships, it can also come across as self-centered and egotistical. If, however, we approach networking with a sincere desire to help those we meet instead of the “what’s in it for me” approach, things begin to change dramatically.

Everyone you meet has a challenge or situation that they are trying to resolve. When they express what they need, and you do your best to try to help them, the person feels valued and relationships begin to form. Once you establish that relationship of trust with an individual they will think about you if someone they know is in need of your particular product or services. Ultimately Networking isn’t only about getting to know the person in front of you, it’s getting to know them well enough that they will send their friends, family, and acquaintances to you because of your relationship with them.